The weeknd Apple Music: A new groundbreaking immersive experience from Apple, The Weeknd: Open Hearts is now available exclusively on Apple Vision Pro. In this new era of music and spatial computing comes one such innovative project, by way of the seven-time diamond-certified artist The Weeknd. Driven by a powerful engine of innovation and creativity, this experience is designed to elevate how fans experience Music.
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Found exclusively on Apple, The weeknd Apple Music, showcases Apple’s proprietary Immersive Video technology and is out today. Using ultra-high-definition visuals and Spatial Audio, this 180-degree media format serves up an immersive experience. Users are traversing a nightmarish urban wilderness as they travel with The Weeknd on an otherworldly auditory ride. Moonlight Graphics inspired Downtown Los Angeles skyline with the mull under interesting direction from Anton Tammi to compliment the story though moody visuals and surrounding elements soundscapes.
Customers can try Open Hearts free on the Apple TV app starting November 15 and enjoy demos with Apple Vision Pro through bookings at Apple Stores. With the Vision Pros cutting-edge hardware, supplemented by spatial computing and immersive visuals, fans are completely immersed in this surreal musical universe.
Creative Collaboration of The weeknd Apple Music:
Working with The Weeknd underscores Apple’s aspiration to fuse art and technology. This project represents a huge step forward in music experiences, says Apple VP of Marketing Communications Tor Myhren. A case study in how Vision Pro is making creative dreams a reality, something you never thought possible before.
The weeknd Apple Music is part of a series of immersive content from Apple. Anton Tammi directed the project, along with the music video for Dancing In the Flames which comes two weeks after this new content from Lynk. The iPhone 16 Pro Max was used to shoot all of it and can be surprisingly edited on a Mac too — just like in Apple’s ad showing its ecosystem at work.
Expanding Apple’s Immersive Catalog
Open Hearts is far from the only game that Apple has made available as part of its focus on creating immersive entertainment experiences. The Vision Pro platform just keeps expanding its portfolio of interactive experiences. Upcoming releases include:
Concert for One (Nov 22): RAYE Live with Spatial Audio
Adventure and Wild Life: New episodes—December
Drowned: An immersive short film from Edward Berger.
Beyond that, Apple Vision Pro users will be able to discover numerous other experiences and possibly even wellness.
The Vision Pro Advantage
The Apple Vision Pro is the backbone of this experience, offering:
- Spatial Audio: Delivers multi-directional sound for a realistic audio experience.
- 180-Degree Immersive Video: Allows users to be part of the narrative with ultra-high resolution.
- Interactive Features: Enables users to engage dynamically with content.
These features elevate storytelling, making Vision Pro a versatile device for entertainment and beyond.
What is The Weeknd: Open Hearts?
It’s an immersive music experience available exclusively on Apple Vision Pro.
How can I experience The Weeknd: Open Hearts?
You can experience it for free via the Apple TV app on Vision Pro. Demos are also available at Apple Stores starting November 15.
What makes Vision Pro ideal for immersive music experiences?
Vision Pro’s 180-degree Immersive Video, Spatial Audio, and advanced computing features provide unparalleled interactivity and immersion, perfect for music and storytelling.
